THE OFFICIAL, EXCLUSIVE STOCKIST OF SELAHATIN IN SOUTH AFRICA
Described as “perfume for your mouth”, Selahatin stands out in the oral care market with its unique approach.
The brand subverts traditional expectations of toothpaste by presenting its range in aluminium tubes and glass bottles, exuding a premium feel.
The products, with poetic names and unexpected flavours, include "Of Course I Still Luv You," "Hypnotist," and "Blue Forever," offering a blend of unique ingredients like bergamot, anise, honey, and citrus.
Selahatin, founded by Kristoffer Vural, emerged from a personal journey to transform the routine of brushing teeth into an enriching, sensory experience.
Struck by a stroke at 25, Vural’s heightened sense of taste and smell led him to find conventional toothpaste too synthetic. This revelation sparked the inception of Selahatin, a brand that reimagines oral care with the finesse of luxury perfume, making it a delightful ritual rather than a mundane task.
Devoted users of Selahatin have reported not just a sensory pleasure but also tangible benefits like cleaner, whiter-looking teeth. The brand’s philosophy is that enjoyment of the product leads to longer and more thorough usage, resulting in improved oral health over time. This user experience aligns with Vural's vision of making oral care a moment of escapism and joy.
Selahatin is a testament to the power of rethinking everyday routines, blending them with luxury and wellness, appealing to those who seek beauty and effectiveness in every aspect of their daily lives.
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Apsley proudly offers Selahatin's range of premium oral care products in our South African stores. Discover their exclusive collection at our locations including Hyde Park, Sandton City, and the V&A Waterfront.
THE WORLD OF SELAHATIN
VISIT OUR STORES
HYDE PARK
2A HYDE PARK
2A UPPER MALL
HYDE PARK CORNER
CORNER JAN SMUTS & WILLIAM NICOL
JOHANNESBURG
HYDE PARK
APSLEY HOUSE
62 UPPER MALL
HYDE PARK CORNER
CORNER JAN SMUTS & WILLIAM NICOL
JOHANNESBURG
SANDTON CITY
2A SANDTON
U17 DIAMOND WALK
SANDTON CITY
83 RIVONIA ROAD
JOHANNESBURG
VICTORIA & ALFRED WATERFRONT
APSLEY 2
7220 UPPER LEVEL
VICTORIA WHARF SHOPPING CENTRE
V & A WATERFRONT
CAPE TOWN